He chose this excellent eggplant and green Lands' End rugby shirt that I only wish had fit me.
As per usual, I'll let him tell it:
I paired the rugby shirt up with a yellow oxford cloth button-down, a green/yellow/red/purple Lands' End rep tie, Lands' End khakis, and Lands' End lace-up boots. The (nearly) all Lands' End outfit was unintentional.
I've done this look several times with a rugby and it's pretty much a classic. Throw a jacket on over the top and it works just as well.
Thanks to Greg for his contribution!